How To Tell If A Brand Email is Genuine

I’ve noticed since I’ve started blogging that you can get some really weird emails, mostly from brands or should I say “brands”. Something that I picked up on quite easily was being able to tell the difference between a fake or dodgy brand email in comparison to a genuine one.

Recently I have noticed that a lot more have been starting to fall into mine and others inboxes so I thought I’d do a post for those of you who are new to the email/ brand side of things to let you into my 3 tips for how to tell if these emails are actually real and worth your time.


Researching who the brand are is such an important thing, especially if you have never heard from or if they are from abroad. It is key to check who you are working with so you don’t get any unexpected surprises or hand over personal information such as your address to just anyone.

Usually you can tell if a brand does not come up via Google with a direct link to their site,  just their Instagram page then it should start to get a bit suspicious. Some brands do run via Instagram and are real but remember it is easy for anyone to set up a fake Instagram account so I’d certainly pop that email in the trash if you feel uncertain!

Unless they have a direct website which also is well designed and looks real then it is not worth getting yourself involved in.


Some brands can be very generous but some can really go to all extremes by offering you the world but not actually fulfilling. In the past I have seen emails from brands offering you a “free” product but YOU have to pay for it, and they will then refund you the money into your bank account. This is rather cheeky as it is a way for people to get your bank information and do who knows what with it.

Never give any brand your bank details, it is very unusual and personally I think it is rather cheeky!

Brands or PR companies that offer to gift you a product or pay you in exchange for a blog post or social media post are usually the most common.


Once I receive an email and have researched the brand, I usually search for them on social media. The amount of followers they have also gives a massive clue to if they are legit or not. If they have very little it is more than likely so they are not legit but if you look and they have 30k then you know it is promising.

As well as this, I also recommend a search on Twitter for the brand’s name with “blog” after (e.g Urban Decay Blog) so people who have previously worked with the brand on a collaboration appear in the search terms. This gives an idea to what kind of content they expect as well as the reassurance that other people have worked successfully with the brand.

If you have any questions about brand email then please leave a comment below or drop a message to me on social media.

Are there any things you realise when receiving some weird “brand” emails?


    • natalieamos
      November 16, 2017 / 10:08 am

      You’re welcome! X

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